Capturing a mobile respondent’s attention for longer by accommodating mobile users with smaller grids and shorter, well-targeted questionnaires. For a while, it was the drumbeat: mobile, mobile, mobile. It was THE topic of interest across the industry, with fear and uncertainty swirling about at the mention of the word. Would mobile studies really take root?

If the Market Research industry is to continue in its role as an invaluable partner to global business, it must offer businesses cover from the storms raging in the marketplace, with real-time insights that provide a foundation for fast decision-making.  Over the past few years, the global marketplace has seen a number of dramatic changes