When you think about what defines the On Demand universe it is, more than anything else, direct access. Consumers want direct, uninterrupted (disintermediated) access to their brands’ products and services and—in turn—brands demand direct access to consumers to gauge effectiveness of everything from marketing plans to package design and shelf placement. Not surprisingly, the current

If you made it to CES this year—or even if you just followed the coverage—you probably felt drowned in the products and innovations that surrounded you. When confronted with everything from a meatless burger that actually tastes good, to the introduction of fast-as-a-speeding-bullet 5G wireless technology, to robots of every description, it seems impossible to

China is, of course, the most populous nation on Earth, with a population of 1.4 billion, nearly one-fifth of the planet’s population. Until recently, a number of factors—including a government-controlled economy and the sheer land mass of the country—kept that massive pool of consumers almost out of reach to many brands. But a vital, entrepreneurial

As you consider navigating the cavernous territory of CES 2019, you might be asking yourself, “What’s hot and what’s not?” We’re all only human and everyone wants to know who the winners are going to be in the tech sector. What new tech will blow the doors off the economy in 2019? If you’re in

Last year in the run-up to CES, Jonathan Dalton, CEO and co-founder of product development and strategy firm Thrive, wrote, “These pivotal few days each January serve as a lighthouse, illuminating the trends we’ll see throughout the year ahead. Further, the ‘C’ in CES has become less about the ‘consumer’ and more about ‘convergence.’ As such,

Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I’d experienced the best of what the consumer insights industry

The old way of conducting market research is no longer viable in today’s world where marketing and advertising professionals need to execute campaigns at 10x the speed as they were done in the past.  We see the need not simply for the incremental improvement of market research or data collection – but a new way